Wellness Lab:
Bridging the Gap Between Dental and Overall Health


Storytelling of their dental care product, app and in-store experience

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Summary

Role: Design Intern, Product team
Duration: June 2022 - August 2022

As the 'Design Intern' of Moon Creative Lab (a human-centered venture studio  dedicated to the creation of new businesses), I was put on one of their venture projects called 'oral lab' to work with the product team

Moon Creative Lab Internship
(UX// Spatial // Product)

Oral Lab

As an architecture major with background in spatial experiences, I was put on a project to curate the in-store experience of their dental care product to Mitsui stakeholder in a pitch presentation.

Oral Lab was a project that was started as one of the ventures led by Moon involving Mitsui employees from Palo Alto and Tokyo. The concept was about changing the dental health service industry by offering products and services to with actionable insights into how to manage their oral health, and promote their overall wellbeing. Some of the products they offered included a saliva testing kit at home, an app integration to track their dental health and a consultation with a healthcare/concierge about how to improve their dental health

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Background:

Wellness Lab was about creating dental care products that bridges the gap between oral health and physical/mental health:


Products:

How do we create the in-store experience of that makes people curious about dental care products to improve their overall health?
Curating the in-store experience:

01:

01: You stumble upon a boutique-like store curious to explore it

02:

02: You see the products lined up all together

03:

03: Curious to explore the concierge space
KOTOMI  TANAKA 
24kotomit@berkeley.edu

Berkeley, California