01: Edge in Tech Symposium Promotional Campaign  

As a marketing assistant, one of the projects I worked on was leading the sub-branding project and creating the sponsorship deck for their "EDGE in Tech Symposium + Athena Awards 2024" following their brand guidelines, while supplementing with my own graphic designs I created using Adobe Illustrator. Here some of images from the socials, poster (posted around UC Berkeley Campus), as well as the sponsorship deck:

02: AI Lecture Series Promotional Campaign

The AI lecture series was seminar series held at Sutardja dai Hall at UC Berkeley on current trends, information technology and society from 5 different distinguished academic, industry and civic leaders.

As the events promoter, I led a mailchimp email camaign,  tracked interactions across different social media accounts and event registration rates

Highlights:
- Over 200 event registrations for both online and in-person attendees
- 8 Private Sector attenddes, 14 Academia Faculty, 43 students , 7 academia staff and 2 Government affliated event participation (in-person)
- Jaron Lainer's talk had 13.3k Youtube views

03: Tech Museum Gallery Space Design: Physical Marketing Project

The Tech Musuem is a gallery space in UC Berkeley campus, Sutardja Dai Hall that displays projects and research from the CITRIS community including prototypes, hands-on displays and interactive demos. The Tech Museum is a physical space marketing tool to bring executive-level donors and philanthropists to support the start-ups and research from the CITRIS community. The project display here the most recent design for Clarity (company that creates air-sensing hardwares and technology). 

📍Site : Sutardja Dai Hall
During the process I also conducted interviews with UC Berkeley Students in order to get their feedback on how they see the Tech Museum Space and to think about how we can increase campus visibility to students. Some questions that were asked:

- As a student, what kind of event or occasion would incentivize you to visit a museum or museum exhibition or installation?
- What are you hoping to learn from a museum display?
- What are your likes and dislikes about the display

Clarity Movement:
Clarity Movement Co., a 2014 CITRIS Foundry venture, has deployed sensor nodes to monitor air quality in more than 80 countries.


04: Club House