Improving Tempo's home-workout experience with a group workout feature and new UI design.
Tempo is a home fitness company focused on providing real-time guidance and form correction through innovative tracking technology.
On this project, Tempo has challenged us to design new user experiences that increase acquisitions and engagement of Tempo Move users among young adults. Some key deliverables included a competitive analysis of current at-home fitness products and gyms, ux research findings and a new design narrative of Tempo Move's user experience.
Our team cam up with a new 2 UI feature that was then presented to the product team at Tempo while providing them with key research findings.
Users first install the tempo move weights at home with own screen/monitor and iPhone to the device.
There are variety workout videos with the app. The weight sets comes with its own built in 3D sensor to give real time guidance.
The Leader Board allows tempo users to compare results with their friends during workouts.
Track your own fitness progress with their app.
⌲ Tempo had two main at-home fitness devices: the Tempo 'Studio' and the Tempo 'Move'. Both offer weights and guided fitness class programs with a subscription.
⌲ The Tempo Move was introduced as a lower cost device option.
⌲ Tempo were seeing that the member base with the Move skews relatively younger than that of the Studio.
Based on our research, I was able to identify 3 core needs and 3 personas among young adults willing to purchase at-home fitness products. We were then able to pitch a New UI improvement to the Tempo Move.
What we found from our research was that fitness levels varied even within our target users. We saw that each fitness level would have different kinds of needs and therefore different experiences they expected from the Tempo move. As we worked toward our final solution, we wanted to make sure each users' needs were being met. inorder to empathize with each kind of user we created these personas. Then we were also able to think about painpoints and opportunities based on our research:
A group workout feature that supports both in-person and remote use.
We also created design narrative to show how each of these features would play out.
Tag- Team Mode : Angelica
Face-off Mode : Rachel
An on-screen virtual avatar that mirrors the user's actions, increasing understanding of form correction and improving spatial awareness.
The second feature we came up with was an improvement of their UI features and their form correction feature. What we found from our research was that participants fund the form correction function a bit lack luster and would need this to be improved inorder to choose the Move over the other competitors.
Long-term group study to study changes in perceived value and social interactions
Short-term individual study to gain initial impressions of the Tempo Move
Comparative research to pinpoint strengths, weaknesses, and opportunities for Tempo
Conducting interviews as users go through the onboarding process on their website
Our team brought the tempo move sets to UC Berkeley campus to conduct interviews about the Tempo Move workout experience. This was to see userfeedback on what features they enjoyed most and what were some painpoints.
Key Features College Students enjoyed:
1. Instructor Videos: Having a full workout plan, set times for each workout video and having the virtual instructor talk directly at them was a motivating feature
2. Leader Board: they found that the progress bar was a good motivator 3. Form correction
Painpoints:
UI Features:
1. Workout + Tempo Move: Having to look at the screen consistently made working out difficult
2. Leaderboard is a bit hard to see during the workout
Experience:
1. Male users found the weights a limiting factor in buying the full Tempo set
2. Workout videos could be more challenging for even the intermediate-advanced users
Price:
1. Price comparison to other workout classes or youtbe video: A lot of college student found that at-home workout videos or the gym is a more afforable option.
Insights we gained from the diary study:
1. Participants find the form tracking features of the Tempo Move the most unique and motivating for a long term feature
2. Participants look for a way to incorporate the Tempo Move in their daily routine so that it helps them stay accountable to work out
3. Participants find validation and value from social interactions and a shared appreciation of their experiences. Recognition of each other's accomplishments.
Further pain points:
1. There is still a barrier between feeling motivated to workout, start-up the tempo sets and then following through with the program. Too easy to turn off.
2. Still find the the cost and value do not equate (too expensive for features)
Strength :
⌲ Collaborations with well-known sportswear brands, holistic experience
⌲ Engaging, high energy trainers that people come to rely on
Weakness:
⌲ Workouts mostly suit beginner and intermediate fitness levels
Strength :
⌲ Apple watch metrics
⌲ Intuitive Interface
⌲ Integration with Apple products (large customer Base)
Weakness:
⌲ Cost: $10 per month or $80 per year; included with the premium version of the Apple One bundle, which costs $30 per mont
Strength :
⌲ Machine is usable without class subscription
⌲ Form feedback stronger than Tempo
Weakness:
⌲ ~$3k starting price
Strength :
⌲ Social aspects ( compete directly with others who are also usingis discrete and aesthetic, can see them)
Weakness:
⌲ Expensive: $2,199 for the machine$29 per month for the subscriptions
Strength :
Weakness:
⌲ Workouts mostly suit beginner and intermediate fitness levels
Strength :
⌲ Collaborations with well-known sportswear brands, holistic experience- Engaging, high energy trainers that people come to rely on
Weakness:
⌲ Workouts mostly suit beginner and intermediate fitness levels
1. Low max weight and workout levels does not challenge advanced users
2. Expensive upfront cost + subscription model
3. Multi-person workout modes not supported
4. Does not capitalize on uniqueness of product (such as form correction)
1. Storage that is compact, discrete and aesthetic
2. Some form correction and progress metrics are features people often enjoy 3. Non intimidating to fitness beginners
4. No professional installation needed
5. Engaging and motivating trainers
1. Social encouragement and accountability: Develop strong online community and social aspects
2. Immersive virtual experience: Highly personalized experience that guides your workout process long term and leads to fitness goals
3. Progress metrics: Integrate weight graduation program to encourage people to keep usingIntegrate weight graduation program to encourage people to keep usingIntegrate weight graduation program to encourage people to keep using the Move
After our diary study, interviews and competitive analysis, we were able to realize the core needs of the young demographic in terms of fitness goals and those using the Tempo. With these insights, we were able to organize in to 3 core needs that help us facilitate the next process of our design challenge, which was to come up with real design solutions:
This project has really allowed me to dive in to such an in-depth UX research process. I am incredibly grateful to our clients for providing us the resources such as the Tempo move sets to conduct user interviews after inviting participants to test the product.
In finalizing our solution, we wanted to give actionable steps to show which aspects can be implemented first to improve the Tempo Move to our target audience
1. Implement social features
2. Improve AI tracking communication and increase positive feedback during workouts
3. Look into long-term progress metrics (muscle groups, body measurements, stamina, etc)
1. Creating a "Tempo Community" (sharing achievements and goals with a wider Tempo Users)